Privacy Policy

Capital Craft Beer Fest
Last updated: 26 January 2026

Capital Craft Beer Fest (“Capital Craft”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal information in line with the Protection of Personal Information Act, 4 of 2013 (“POPIA”).

This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit our website or submit your details through our forms.

If you have any questions, please contact us at: info@capitalcraft.co.za

1. What this Privacy Policy covers

This policy applies to personal information collected through our website, including when you submit enquiries through our forms for:

  • Media & Influencers
  • Brewers
  • Vendors

It also applies to information collected through cookies, tracking technologies, and analytics tools used on our website.

2. Personal information we collect

Depending on the form you complete, we may collect the following personal information:

2.1 Information you submit directly

Media & Influencers form:

  • First name
  • Last name
  • Email address
  • Phone number (optional)
  • EPK / Social media link
  • Message / details

Brewers form:

  • First name
  • Last name
  • Email address
  • Phone number (optional)
  • Message / details

Vendors form:

  • First name
  • Last name
  • Email address
  • Phone number (optional)
  • Message / details

2.2 Information collected automatically

When you visit our website, we may automatically collect certain technical information, such as:

  • IP address (or a partial/anonymised version where applicable)
  • Device type, browser type, operating system
  • Pages viewed and time spent on the website
  • Click behaviour and referral sources
  • Approximate location (based on IP address)
  • Cookies and tracking identifiers

3. Why we collect your personal information

We collect and process personal information for purposes such as:

3.1 Enquiries and festival participation

  • To respond to your enquiry or submission
  • To contact you about your participation as a vendor, brewer, influencer, or media partner
  • To confirm details, availability, and requirements
  • To coordinate festival-related logistics and communication

3.2 Marketing and communications (where permitted)

Where you have opted in, or where permitted by law, we may contact you with:

  • festival announcements and news
  • ticket updates and event information
  • future Capital Craft Beer Fest promotions

You may opt out of marketing communications at any time.

3.3 Website analytics and improvement

  • To analyse website traffic and performance
  • To improve website content, user experience, and conversion rates
  • To measure the effectiveness of advertising and marketing campaigns

4. Legal basis for processing (POPIA)

We process personal information in accordance with POPIA and only where we have a lawful basis to do so, including:

  • Consent (for example, where you submit a form, opt into marketing, or accept cookies)
  • To take steps relating to a contract or potential contract (for example, vendor/brewer participation discussions)
  • Legitimate interests (for example, responding to enquiries and improving our website)
  • Compliance with legal obligations, where applicable

5. Cookies, analytics, and tracking technologies

Our website uses cookies and similar technologies. Cookies are small files stored on your device that help us improve your browsing experience and understand how our website is used.

5.1 Cookie categories we use

We may use the following categories of cookies:

a) Strictly Necessary Cookies
These are required for the website to function properly and cannot be switched off in our systems.

b) Analytics Cookies
These help us understand how visitors use our website, which pages are visited most, and how the website performs.

c) Marketing Cookies
These are used to measure advertising performance and may be used for remarketing (showing you ads after you have visited our website).

5.2 Consent and cookie preferences

Where required, we will request your consent before placing or activating analytics and marketing cookies.

You can manage or withdraw your cookie consent at any time through the cookie settings available on our website (where enabled).

6. Tools and platforms we may use

We may use third-party services for analytics, marketing, and performance tracking, including:

  • Google Analytics (website analytics)
  • Google Tag Manager (tag management and tracking configuration)
  • Meta Pixel (Facebook / Instagram advertising performance tracking)
  • TikTok Pixel (TikTok advertising performance tracking)

These tools may collect information about your interaction with our website and may use cookies or similar identifiers.

7. Advertising and remarketing

We may use marketing tools (such as Meta Pixel and TikTok Pixel) to:

  • measure ad performance and conversions
  • build audiences for advertising campaigns
  • run remarketing campaigns

This may result in you seeing Capital Craft Beer Fest advertisements on platforms such as Facebook, Instagram, and TikTok.

Where required, these marketing tools will only be activated once you have provided cookie consent.

8. Direct marketing and opt-out

If you submit an enquiry through our website, we may contact you to respond to your enquiry and discuss your participation in the festival. This is considered operational communication.

If you choose to opt in to marketing, we may also contact you with festival updates and promotional messages.

You may opt out of direct marketing at any time by:

9. Sharing your personal information

We do not sell your personal information.

We may share your personal information with trusted third parties only where necessary, including:

  • website hosting and technical service providers
  • analytics and advertising providers (such as Google, Meta, and TikTok)
  • email or communication platforms used to manage festival enquiries
  • service providers supporting festival operations (only where required)

All third parties we use are expected to handle your personal information securely and lawfully.

10. International transfers

Some third-party services we use may store or process personal information outside of South Africa.

Where this happens, we take reasonable steps to ensure appropriate safeguards are in place to protect your information in line with POPIA.

11. How we protect your personal information

We take reasonable technical and organisational measures to protect personal information against:

  • loss
  • misuse
  • unauthorised access
  • disclosure
  • alteration or destruction

12. How long we keep your personal information

We only keep personal information for as long as necessary to fulfil the purposes described in this policy, including responding to enquiries and managing festival participation.

We may retain certain information longer where required for legal, operational, or compliance purposes.

13. Your rights under POPIA

You have the right to:

  • request access to the personal information we hold about you
  • request correction, update, or deletion of your personal information (where applicable)
  • object to the processing of your personal information in certain cases
  • withdraw consent (where processing is based on consent)
  • opt out of direct marketing at any time

To exercise your rights, contact us at: info@capitalcraft.co.za

14. Links to third-party websites

Our website may contain links to third-party websites or platforms (for example, social media pages).

We are not responsible for third-party privacy practices. Please review their privacy policies separately.

15. Children’s privacy

Our website and forms are not intended for children, and we do not knowingly collect personal information from children.

If you believe a child has submitted personal information to us, please contact info@capitalcraft.co.za.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page, and the “Last updated” date will be revised accordingly.

17. Contact details

If you have any questions about this Privacy Policy or how we handle personal information, contact:

Capital Craft Beer Fest
Email: info@capitalcraft.co.za

Media & Influencers

Hello! Thank you for your interest in covering our event.
Fill in your details below so we can provide media access and information.

Artists

If you’re a musician, DJ, band, or performer interested in sharing your music at our event,
please provide your details so we can get in touch.

Vendors

We’re always looking for amazing vendors for both foods and crafts.
Please provide your details so we can explore opportunities to work together.

Brewers

Capital Craft is all about the beer. We are proud to host brewers from far and wide both locally and internationally every year. If you are interested in showcasing at our event.
Please share your details below so we can connect with you.